Published On: Sat, Dec 15th, 2018

5 Ways to Master Instagram for Event Promotion

Instagram offers many content-based ways to connect with the masses. That is why marketers prefer to include it in marketing strategies.

Not to mention, Instagram lets them achieve success every time marketers use it. This is because of the millions of active users.

And, it is easier to reach the target audience using the platform. Just like marketers, event organizers also opt for Instagram to promote the event so that a considerable amount of people will know about it.

This blog highlights five incredible ways that help you promote an event like a pro.

1.  Create Hype through Contest

Social media websites are the best to create hype. And, it is even better if you organize a content prior to the event on your Instagram.

For example, you can ask your followers to share their selfie with the ticket and feature it your feed. This way, more and more people will purchase the pass and enter the content.

Not only this, you should announce a worthy gift to the winner as it will motivate users to take part in the contest.

Opting for this strategy will not only promote your event but keep your feed engaged at the same time.

2.   Visual Countdown

You can start a countdown a few days before the event. To make it interesting, you can add visuals to it such as short countdown videos or images.

And, do not forget to add a call to action. This is crucial to keep your followers engaged with the event.

You can ask for likes so that your post reaches the Instagram search page and more people will know about the event.

If you are looking for ways to get numerous likes, you can buy likes Instagram to get the job done.

3.   Reveal Location

Sharing the location of the event is fun and exciting. You can reveal sneak peek of the area like the interior and exterior of the place where you are going to organize the event.

This factor will tell what people should expect on the day of the event. And if they like the place and set up, they are likely to spread the word. Moreover, engaging the audience is another way to make your event viral.

For instance, you can ask your followers to decide the venue of the event through Instagram stories poll. You only need to provide two best options and let them pick the one where you can arrange the event.

Take note that revealing location or asking for venue suggestion comes in handy to create hype on social media which ultimately benefit you.

4.   Include Influencers

You should never underestimate the power of influencers. These popular people often have an army of followers who are always willing to meet them.

If you pair up with these influencers and promote your event, you are likely to achieve your milestone.

You can even invite one or more influencers to the event and organize a live chat session with them. This step is enough to bring more and more people to the event and make it successful.

5.   Be Creative

Instagram lets you be creative using different tools and features. So, do not hesitate when it comes to using them.

Most importantly, you can opt for this creative approach to provide information related to the event.

Information such as timing, parking area, or days etc is some unattractive stuff that you can present using your creativity. Plus, post this information more often to avoid any inconvenience on the day of the event.

Bottom Line

Unlike traditional methods, promoting an event is quite easy nowadays. Therefore, when you consider Instagram to promote your event, make sure to follow the aforementioned ways.

This way, you cannot only spread the news of the event but build interest of the followers as well.

The sole purpose of using Instagram is to organize a successful event. And, this is possible if you use it accordingly.

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