Published On: Tue, Mar 12th, 2019

What Is An Instagram Video View And When did it come to Limelight?

The Instagram video was first established in 2013 and the original videos were limited to just 15-seconds, but currently, the videos have since been lengthened to 60-seconds. In 2016 particularly after the Instagram video invention took off. Most of its newest inventions are comparable to Snapchat’s content sharing features.

Instagram has rolled out cool features like Stories, live video, and direct video messaging in the past few months alone. Instagram’s total base of a whopping 600 million users, as of December 2016. In April 2017, Instagram disclosed that 200 million ‘gamers are now using the Stories feature that was released only eight months previous. It is no hidden fact that the higher the views the wider the reach and patronage.

Instagram Video Views

Videos on Instagram is a popular thing with most celebrities be it, comedians, entrepreneurs or companies using this feature to promote their business and company brands. However, what would you do when you aren’t reaching the proper amount of crowd and views regardless of how “bad-ass” your video is? Lucky for you, we have found a solution and we urge you to stick around as we would be giving you a viable solution to address that problem.

How Do You Get Views

For you to get ig video views, the video has to be watched on the Instagram app. Views on posts outside of the app, such as videos embedded into blog posts or shared on other social media platforms, do not apply to your video view count. In order words, you need to have your videos viewed on the Instagram application.
“View counts have provided an ideal means for brand marketers for improvement.” (TG Daily)

Now, video view counts go way beyond the number of times it has been viewed, You can tap on the number of video views icon underneath a post, where the likes would normally be. After you tap the icon, you would be able to see precisely who liked the post listed below. Though you’re given the number of times viewed and who liked the post, there still isn’t an exact science to find out just how many times specific a user viewed the video, or who the viewers who didn’t like the post are.

However, this all changed when Instagram created Stories. Instagram Stories allows users to see just how many times your video was viewed and who watched it. Entrepreneurs and promoters can get a better idea of their interacting and attracting their audiences by having a more precise understanding of their viewers.

Accomplishing A Successful Instagram Video Campaig

Using Instagram Stories has always been a good method to adopt in developing an execution strategy for your marketing plan and strategy. Where Instagram posts are often staged and edited with thorough attention, Instagram Stories have a more natural and original feel. The casual, unprepared vibe Instagram Stories can make your brand more relatable to your audience. The younger generations have little trust for advertising, so using the imperfect Story format can improve their trust levels with you. Use Instagram Stories to showcase your originality.

Easy Ways To Generate More IG Video Views

There a lot of ways you can showcase your products and generate views without having 5000 Instagram followers, we would be taking a look at some of these ways and how best they can serve you.

When creating an Instagram video — or Instagram post of any kind, for that matter — you need to think about hashtags. Hashtags can be extremely beneficial tools in crafting your video post. On average, hashtags increase chance of engagement by over 12 per cent. Consider creating your own branded hashtags as well. In fact, 70 per cent of the most popular Instagram hashtags are branded.

Hashtags, and tagging, in general, can be a great way to check in with influencers and reach out to their followers. Using influencer marketing can often be a great way to get your brand out there. Influencers’ followers are extremely loyal and trusting of the influencer. If an influencer says they trust a product, the followers may perceive it as trustworthy as well.

“The visual-centric platform is known for its high engagement, and social videos are just as important here as they are on other platforms.” (Agorapulse)

There are also certain post logistics you should take into consideration. The best times to post on Instagram are Mondays and Thursdays, between 8-9am. Other best times include 5 pm and an hour from 9 pm to 8 am. Around 7 pm on Wednesdays can also be successful. But, generally posts that are published at 9 pm get, on average, 34 per cent more engagements. Sunday is usually a day of lowest engagement on Instagram, and posting any day between 3-4PM is not recommended. This isn’t always the case, though. Different brands mean different audiences. Each audience is unique, so what works for them may not work for you.
If you’re not getting the desired results, you can always consider paying for an Instagram ad. They may not be free, but that doesn’t mean they won’t pay off. Instagram ads can lead to getting more views more quickly than posting on your own page alone. Ads can open up to new audiences who may not already be following your page.


The most important thing in creating your Instagram video is remembering who you are. The key to creating a successful campaign and capturing an audience is in knowing your brand, regardless of your advertising outlet. Audiences can see right through hollow, pandering ads. Make sure your content reflects who you really are.

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